Meet The Founders

Know More about us:

The founders of ROOOR came together with a shared vision: to create high-performance gear that blends durability, functionality, and style,

With expertise in design, engineering, marketing, and operations, they built a brand that pushes the limits of innovation.
Established in the UK in 2015, ROOOR quickly gained a reputation for premium quality and tactical efficiency. Today, their mission remains the same—delivering top-tier gear for those who demand the best.

*ROOOR is a brand owned by Avocado Group, which has been based in Germany since its founding in 2002.

  • Lukas Schneider( Partner & Co-Founder)

    (Reminds everyone that "co-founder" means she gets the last say on lunch orders.)

  • Sophia Carter( Head of Marketing)

    (Can sell a motorcycle jacket to someone who doesn’t own a motorcycle.)

  • Emma Fischer ( Head of Operations)

    Runs the company like a well-oiled machine—except when coffee runs out.

  • Ethan Brooks(Lead Engineer)

    (Thinks every product needs "just one more" upgrade.)

  • Madeline Hayes(Logistics & Operations Manager)

    (Knows where every package is, even before the tracking updates.)